Overview
Implementation that survives contact with the sales floor
A Salesforce org fails quietly. Nobody announces that reps have gone back to a spreadsheet — the data just stops being trustworthy. We design for the person entering the record, keep customisation to what configuration genuinely cannot do, and treat adoption as an engineering requirement.
How we keep an org healthy
- Configure first, code second. Flows, validation and standard objects before Apex. Every line of custom code is a maintenance obligation across three releases a year.
- One version of the customer. Integration with billing, support and product data, so the record in front of a rep matches the one finance is looking at.
- Adoption is a design problem. Fewer required fields, fewer clicks, page layouts built from real call recordings rather than from an org chart.
- Governed change. Sandboxes, version control and a deployment pipeline — not changes made directly in production on a Friday afternoon.
Config over codeLess to maintain each release
