Data streams
Commerce Cloud, CRM, loyalty and external sources connected and mapped.
Learn more about Data streamsWe implement Data 360 — formerly Data Cloud — to unify storefront, CRM and loyalty data into one customer profile that marketing, service and Agentforce can all use.
Commerce Cloud, CRM, loyalty and external sources connected and mapped.
Learn more about Data streamsRules that decide when two records are the same customer, documented and testable.
Audiences built once and activated in Marketing Cloud and advertising channels.
Learn more about Segments & activationThe customer data agents need to answer accurately, and nothing they should not see.
Learn more about Grounding for AgentforceStraight answers to what buyers ask us first.
Yes. Salesforce renamed Data Cloud to Data 360 in October 2025, and the name stayed when other clouds reverted to their old names in 2026.
Tell us about your storefront or your Salesforce org, and what is getting in the way. A consultant — not a sales rep — replies within one business day.